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Dr Jeremy Hamilton at Ulster University was part of a team developing a device for the measurement of harmful microorganisms in water. Dr Hamilton took part in a UK research council-funded innovation programme (ICURe) designed to help early career academics with commercialising their research.
Dr Hamilton said “I was introduced to Sarah as a potential Business Adviser to support me through the ICURe programme, which provided a platform to assess market potential of a research outcome. As an academic, I knew that I may not have all the commercial skillsets needed to develop a product or business, so I appreciated having an adviser that could ask questions and steer activities so I could refine the value proposition and that was invaluable”
“Sarah was able to assist with advice around potential market sectors, route to market, varying the value proposition, assessment of competing products and what differentiated our offering. She was able to suggest companies and individuals from her network that I could approach to aid in the ICURe information-gathering phase. Supportively she helped critique our strengths and weaknesses along with those of competing technologies to enable us to approach investors with a rational understating our market potential”
“Having been awarded some follow on funding to look deeper at our device, I hope that in the future I may be able to work with Sarah again on this or another project.”
I am experienced sales and marketing professional, with a successful track record of delivering key projects. With a hands-on, common sense approach to consultancy, my aim is to get your product or service to the scientific market. With international experience as a Laboratory Manager and subsequently in commercial roles from front-line sales, regional marketing and scientific writing, I have a 360° view of what is needed by the customer to make that purchase decision. I want to work alongside your team to get your product or service successfully launched and marketed. To learn more visit my profile on LinkedIn.