Supporting the Innovator

Market review and identification

Establish appropriate market sectors e.g. clinical, environmental, forensic 

Research and assess competitor landscape

Define customer personas to support marketing

Identify key opinion leaders and target companies for collaboration

Product development and management

Technology transfer activities

Collate voice of the customer

Define specifications

Beta-testing and industry trials

Prepare training materials for sales, distributors and customer support

Sales and marketing strategy

Develop marketing plan

Brand awareness

Sampling/test strategies

Lead prospecting

Sales process and support