Commercialising a lab consumable, instrument or service?
Arveth providing hands-on training and consultancy to help you develop and sell your science successfully
How can Arveth help?
Training courses
- Capturing customer insights - a course designed enable your team to record and use customer feedback effectively
- Sales basics for scientific entrepreneurs - designed for those transitioning from the lab to sales
- Half and full day courses available
Market review and identification
- Establish appropriate market sectors e.g. clinical, environmental, forensic
- Research and assess competitor landscape
- Define customer personas to support marketing
- Identify key opinion leaders and target companies for collaboration
Product development
- Technology transfer activities
- Collate voice of the customer
- Define specifications
- Beta-testing and industry trials
- Prepare training materials for sales, distributors and customer support
Scientific writing
- Technical authoring
- Investment and due diligence documents
- Product launch plan
- Approachable web content
- Technical documentation: protocols, application notes, white papers, FAQs
- Social media and email marketing blasts
We engaged Sarah for a short assignment to help us with marketing. Sarah's background was very relevant. Quickly understanding our business model, our USP and technology applications she made some focused and value added business development contributions for our future. We hope to implement these going forwards. We are confident we could apply Sarah's skills and experience to many other aspects to develop our growing business. Looking forward to welcoming Sarah once again.
Tom Graham, CEO, Humane Technologies
Dr Sarah Lupton
I am experienced sales and marketing professional, with a successful track record of delivering key projects. With a hands-on, common sense approach to consultancy, my aim is to get your product or service to the scientific market. With international experience as a Laboratory Manager and subsequently in commercial roles from front-line sales, regional marketing and scientific writing, I have a 360° view of what is needed by the customer to make that purchase decision. I want to work alongside your team to get your product or service successfully launched and marketed. To learn more visit my profile on LinkedIn.
© Copyright. All rights reserved.