Commercialising a lab consumable, instrument or service?
Arveth providing hands-on training and consultancy to help you develop and sell your science successfully
How can Arveth help?
Training courses
- Capturing customer insights - a course designed enable your team to record and use customer feedback effectively
- Sales basics for scientific entrepreneurs - designed for those transitioning from the lab to sales
- Half and full day courses available
Market review and identification
- Establish appropriate market sectors e.g. clinical, environmental, forensic
- Research and assess competitor landscape
- Define customer personas to support marketing
- Identify key opinion leaders and target companies for collaboration
Product development
- Technology transfer activities
- Collate voice of the customer
- Define specifications
- Beta-testing and industry trials
- Prepare training materials for sales, distributors and customer support
Scientific writing
- Technical authoring
- Investment and due diligence documents
- Product launch plan
- Approachable web content
- Technical documentation: protocols, application notes, white papers, FAQs
- Social media and email marketing blasts
Learn more about Arveth from the blog or contact Arveth for a quotation
Dr Jeremy Hamilton talking about working with Arveth
Dr Jeremy Hamilton at Ulster University was part of a team developing a device for the measurement of harmful microorganisms in water. Dr Hamilton took part in a UK research council-funded innovation programme (ICURe) designed to help early career academics with commercialising their research.
Dr Hamilton said “I was introduced to Sarah as a potential Business Adviser to support me through the ICURe programme, which provided a platform to assess market potential of a research outcome. As an academic, I knew that I may not have all the commercial skillsets needed to develop a product or business, so I appreciated having an adviser that could ask questions and steer activities so I could refine the value proposition and that was invaluable”
“Sarah was able to assist with advice around potential market sectors, route to market, varying the value proposition, assessment of competing products and what differentiated our offering. She was able to suggest companies and individuals from her network that I could approach to aid in the ICURe information-gathering phase. Supportively she helped critique our strengths and weaknesses along with those of competing technologies to enable us to approach investors with a rational understating our market potential”
“Having been awarded some follow on funding to look deeper at our device, I hope that in the future I may be able to work with Sarah again on this or another project.”
Oct 2022
Dr Sarah Lupton
I am experienced sales and marketing professional, with a successful track record of delivering key projects. With a hands-on, common sense approach to consultancy, my aim is to get your product or service to the scientific market. With international experience as a Laboratory Manager and subsequently in commercial roles from front-line sales, regional marketing and scientific writing, I have a 360° view of what is needed by the customer to make that purchase decision. I want to work alongside your team to get your product or service successfully launched and marketed. To learn more visit my profile on LinkedIn.
© Copyright. All rights reserved.