Dr Jeremy Hamilton at Ulster University was part of a team developing a device for the measurement of harmful microorganisms in water. Dr Hamilton took part in a UK research council-funded innovation programme (ICURe) designed to help early career academics with commercialising their research.
Dr Hamilton said “I was introduced to Sarah as a potential Business Adviser to support me through the ICURe programme, which provided a platform to assess market potential of a research outcome. As an academic, I knew that I may not have all the commercial skillsets needed to develop a product or business, so I appreciated having an adviser that could ask questions and steer activities so I could refine the value proposition and that was invaluable”
“Sarah was able to assist with advice around potential market sectors, route to market, varying the value proposition, assessment of competing products and what differentiated our offering. She was able to suggest companies and individuals from her network that I could approach to aid in the ICURe information-gathering phase. Supportively she helped critique our strengths and weaknesses along with those of competing technologies to enable us to approach investors with a rational understating our market potential”
“Having been awarded some follow on funding to look deeper at our device, I hope that in the future I may be able to work with Sarah again on this or another project.”
We engaged Sarah for a short assignment to help us with marketing. Sarah's background was very relevant. Quickly understanding our business model, our USP and technology applications she made some focused and value added business development contributions for our future. We hope to implement these going forwards. We are confident we could apply Sarah's skills and experience to many other aspects to develop our growing business. Looking forward to welcoming Sarah once again.
Tom Graham CEO April 2022
I have been working with Sarah for the past two years and she has supported Marketing at PreOmics with web copy, newsletters, emailers, tech notes and more. Working with Sarah is very efficient and straight-forward. She is able to help us take the science and put it into clear and concise language whatever the document type.
Michaela Fuchs – Digital Marketing Manager at PreOmics