Managing the lifecycle of your idea might seem a long way off when you first start in the technology transfer process but building in product management when you start commercialising your product or service can help with the success and longevity of your business.

Product development and management covers a wide range of activities:

• Planning testing during product or service development, transferring to production

• Co-ordinating data to support marketing materials

• Design and implementation of packaging

• Providing technical training and support to field sales

• Technical support and trouble-shooting

• Listening to the customer to develop new applications or service lines

• Obtaining feedback to improve the whole customer experience

• Support improvements in quality

• Change management